Wednesday, January 29, 2020

Letter of Motivation Essay Example for Free

Letter of Motivation Essay Today’s world is like an open book. We people now have information at our fingertips and that has helped us in drastically improving the way we live. This change in our world, into one huge global entity can be attributed to the communication revolution that our world underwent. From the radio to the computer, the developments in the field of electronics have intrigued me since childhood. My interests became my passion and motivated me to pursue my Bachelor degree in Electronics and Communication. My quest for hands-on experience motivated me in making a radio receiver in my third semester of Bachelors. But after finishing my B-Tech, I realized that I had mastered only the basics and that there is still a lot more to learn to truly comprehend the nuances of the subject. This led to my decision to pursue a Master degree and broaden my knowledge base. I believe that being able to pursue a Master Degree program in Hochschule Darmstadt will also be a motivation for me to further study and research in a field that has interested me for so long. My decision of applying to Hochschule Darmstadt, for Electrical Engineering and Information Technologies is based mainly on the course structure and the various research opportunities that I will encounter there. The eminent panel of experts handling the various topics and the resources of the university assures me of the studying experience that I hope to have. As part of my Bachelors project I did a MATLAB based project named â€Å"Copter Eyes† with introduction of a new Video Mosaicing technique. My project brought forth a comprehensive technique of real time color Video Mosaicing which invited the attention and funding of two major Institutions namely â€Å"Center for Engineering Research and Development (CERD)† and â€Å"Kerala State Council for Science Technology and Environment (KSCSTE)†. As part of the mini project of my Bachelors course, I have also worked on a microcontroller based device that works on various modes and functioned as ASCII transmitter and receiver, Pulse Width Modulator, IR Tester, Capacitance and Frequency Meter, Signal Generator, Voltage meter and Logic Probe . This small endeavor of mine was greatly appreciated by my lecturers and has been adopted by the Communication Laboratory of my college. My initial idea for the Bachelor project was a communication based project, but due to the lack of technical knowhow I was not able to go through with my project. I believe that with the knowledge pool in Hochschule Darmstadt I would be able to work on this project and also hopefully on other new ideas. I have an interest in teaching and I am currently helping many Electronics and Communication students with their MATLAB based Engineering projects at the â€Å"Institute of Human Resource Development†. I am a firm believer that knowledge grows with spreading and my teaching helps me enrich myself and the young minds of India. I am also an active member of an international organization called ICPF (Inter Collegiate Prayer Fellowship) whose vision is to impact the new generation with the Lord’s Word. I was also the coordinator of â€Å"Electrino Association† of my college responsible for organization of seminars, project expos and technical fest in the field of electronics and communication. I have won many prizes in technical fests and technical quiz competitions. I am also a sport enthusiast and have won many prizes in athletics, especially in long jump. I believe that my involvement in extracurricular activities helped me to become a dynamic and responsible person. It is my greatest desire as a student, to pursue Masters Studies in a course that would help me stand out in a crowd, from a university that can offer an enriching and exciting academic life, so that I can propel my career with an excellent start. I sincerely hope that considering my academic record and my interests, I would be able to associate with your prestigious university in successfully pursuing a Masters degree in Electrical Engineering and Information Technologies. I also hope to contribute to the research work being conducted in Hochschule Darmstadt and thereby gain significantly from the expertise that the university has in this prospective field.

Tuesday, January 21, 2020

Market Segmentation †How & Why Essay -- Business Management Studies

Market Segmentation – How & Why As well as the physical aspect of our store changing we have to look at the market differently. Where it was once possible to take a pile it high sell it cheap approach, to achieve broad appeal to the population we need to cater to the needs of the population. This is achieved by breaking the population into groups and then releasing products and services that meet the needs of these groups. This is known as target marketing. Although we all appreciate the theoretical economies of scale given by mass marketing a single product, there are few products that appeal to everyone. Naturally this has led to a segmentation of markets as companies that marketed one product, now produce a range of products. An example of this is Coca Cola. Originally they sold one product, as well as standard coke we now have diet coke, coke with vanilla, cherry coke, sprite, lilt and many more. By accepting that people have different needs and different shopping behaviours we can market ourselves to these segments and attract new customers. There are six steps to market segmentation, targeting & positioning and these are 1. Identifying qualities for segmenting the market 2. Developing profiles of the segments created 3. Develop measures of segment attractiveness 4. Select target segment 5. Develop positioning for each target segment 6. Develop marketing mix for each target segment. We have talked about segmenting the market. The question is how do we do this? There are many ways to segment. You could do this based upon household income, gender, age, previous purchases etc. In fact there are many ways to identify different market segments and I will briefly the more commonly used methods. Geographical It is possible to segment the population according to Geography, people from â€Å"the North† drink more Irn Bru than those from the South. This can be measured by the success of advertising, an example being the Jamie Oliver advert for Sainsbury’s was less successful in the north. Demographics. This is where segmentation is done by using personal characteristics of the population; Age, gender, income, stage in the family life cycle etc. Socio Economic Grouping. This is based upon the occupational status of the head of the household. It is based on the traditional social class system of this count... ...e of segments enables a company to specifically target an audience within a population. An example would be if I asked all of you what you would go out and spend fifty pounds on if I were to give it to you now. The chances are that everyone would come back with a different suggestion. However it I likely that some of you would go and buy clothes, some you would go and buy CD’s or DVD’s and some of you may possibly save the money instead. By grouping people together it is possible to target a product at an audience that will wan to buy the product. This should ensure a return on investment quickly for the producer and could lead to rapid growth. However a universal product is unlikely to appeal to a wide range of people so it is possible for a producer to create products for different market segments. Today we are going to discuss in more detail Cola drinks and C.D’s as product within our superstores. For the purpose of illustrating segmentation further it is worth noting that recent demographic shift of men drinking Diet Coke has been noted by Coca Cola and their adverts are targeted far less specifically at woman than the old â€Å"Diet Coke break† ads of the nineties.

Monday, January 13, 2020

Case Study Formula 1

Q1. What do you need in order to succeed in Formula One? The case studies emphasise that all three racing teams focussed on different strategies. Their strategies changed within the environment and circumstances, but what is overwhelmingly evident is that a team needs all the elements to be in synergy and for focus to be on every aspect of the strategy. As the old adage, ‘A team is only as strong as its weakest link. This means that in order to be successful and to maintain success, you’ve got to get all the elements right, the overall package, the budget, the designer, the engine, the drivers, the organisation and every aspect, from what is deemed most important to the least important, all play an essential part of sustaining a winning team. The strategy employed has to be all encompassing and must definitely not rely on any one aspect only, as this has proven to be short lived, and cannot sustain long-term success. A distinct advantage is for these racing teams to be afore with latest technology and to ensure a good relationship with its sponsors and suppliers especially the engine suppliers, as was evident with the Honda partnership in supplying engines. Another dimension is the attitude, drive and enthusiasm of the team. Their desire to win and the extra effort they put in, not just to rely on a fast car or good driver, but also to have a focussed mindset and good inter-relationships. 2. Why do you think your team were successful during this period? The Ferrari team was successful during this 2000 –2004 due to them changing their mindset from the conventional and adapting to the rapid advancement of technology. Even though they had the money, resources and discipline they lacked the innovation to move forward and keep up with the rest of the world with respect to technology. By recruiting John Bernand the top technical designer and setting up the GTO plant in Guildford gave Ferrari the edge they needed. This plant focused on long term R & D and the Marnello plant concentrated on the current design and activities. Both long term and short term strategies were being fulfilled and a synergy was formed. The death of Enzo Ferrari gave rise to a new management team with a different management style. This created some problems/shift within the organisation but it also gave way to benefits, as the saying goes, â€Å"Change is as good as a holiday†. The new management team was able to amalgamat the human resource plan, marketing plan and financial plan to ensure sustainability of the organisation. They recruited the right people to compliment the business and take their business to new heights. The new team helped Schumacher to world titles. In addition Schumacher’s talent as a driver coupled with his motivating skills provided a base for an excellent performing team. Ferrari’s supply chain was critical for the sustainability of their company. Long-term commercial and technological partnerships were set up with Marlbaro and Shell which maximised the benefits of Ferrari’s investments. These partnerships provided the technical and financial support needed. 3. Why were they unable to sustain this success? One of the key reasons that Ferrari was unable to sustain their success was as a result of complacency. The developers at Ferrari lack the foresight to acknowledge that the design of the product i. e the F1racing car. The strategy that was adopted by Team Ferrari focused primarily on the engine that ran the car, this owing largely to the fact that this was the ideology of it’s chairman Enzo Ferrari, this strategy was entrenched in the technical development team. Ferrari believe that by building better faster engines that their cars would remain unbeatable. This strategy was effective however only for a period of time. Other teams had realised that there were other aspects of the cars design that contributed to it’s performance. As result the strategy of these teams shifted from finding the perfect engine to designing the perfect race car that was aerodynamically efficient, who’s chassis were lighter and therefore sought to find an engine that compliment these new designs, this was achieved with the use of the V12 engines which perfectly. Whilst all of these technological developments were taking place in the F1 arena, Ferrari chose to focus on it’s long term strategy which focused on the development of the V6 turbocharged engine. This essentially meant that their drivers were now competing with cars that no longer held a competitive advantage, in fact the cars were now considered inferior. The fundamental flaw in this instance was that Ferrari had ignored the change in trends in the immediate environment and stuck to what they felt worked. The strategy was to exploits their strengths but neglected the opportunities that presented themselves. They had failed to respond to an immediate threat, thus exposing their weaknesses and allowing themselves to retrogress to the extent that Ferrari was no longer considered a threat. This was further compounded by the problems that were being experienced between Audetto and Laude, Ferrari’s strength was derived somewhat from the relationship between Team Boss and Driver and with Audetto not being able to accomplish this, it impacted on the performance of the team. In addition, the heavy reliance on the driver, meant that the team was left at the mercy of it’s driver, this was evident when Laude was unable to compete for six weeks, this allowed the competition to close in on the lead that Ferrari had established. What this showed was Ferrari’s inability to adapt to a change in circumstances. The strategy that it had employed during this time did not include contingencies. What could they have done to sustain their success further? A key consideration for Team Ferrari should have been the technological advancements that were taking place in terms of the design of the vehicle. It was undoubted that Ferrari had the necessary resources at their disposal to have developed a car that other manufacturers would have envied which in fact they did manage to do. However their strategy should have been innovative to have explored a more integrated approach to the design of the car. They should have exploited the opportunity of forming alliances with key design engineers that specialised in the field of aerodynamics as that was a growing trend in the F1 arena. Management should have been more in tune with the immediate environment and had the foresight to have identified the shifting trends and re-strategized to accommodate the trends thereby ensuring that they remained more competitive. Further, the changes in the management team should have been limited to allow for the team to adapt to the technological changes that were taking place around them. The strategy of Ferrari should have focused on fully utilising its strengths to exploit the opportunities that presented themselves thereby addressing the threats imposed by it’s competitors. 4. Conclusion: In order to have remained competitive or in fact dominant Ferrari should have adopted a more entrepreneurial approach to it’s business and seized the opportunities to be innovative to point of being the benchmark in Formula One racing. The strategy should have been influenced more by the technological environment in which it competed as a opposed to the historical goals of a single individual. It should have sought to make it offerings to the F1 world current and innovative, resourced should have been channelled towards an integrated approach to the manufacture of a Formula One car that was both innovative yet extremely competitive, thus ensuring that Ferrari remain at the forefront of innovation and Formula One racing.

Sunday, January 5, 2020

Business Ethics Case of Malden Mills Essay - 2321 Words

MGMT – 368 Business Ethics The Case of Malden Mills Introduction On December 11, 1995 a fire burned most of Malden Mills to the ground and put 3,000 people out of work. Most of the 3,000 thought they were out of work permanently. A few employees were with the CEO in the parking lot during the fire and heard him say â€Å"This is not the end.† With these words began a saga that has made Aaron Feuerstein a legend among American leaders and a hero to his employees, (Boulay, Art). Central Facts about the case In the 1980’s Malden Mills had gone bankrupt when the market for the fake fur, (which they produced), dried up. Conversely, Mill’s continued its production of upholstery fabric and developed a new fleece product, Poalartec, and made a†¦show more content†¦But as a member of a family that has done business in Lawrence, Mass. since the earliest years of this century he decided to maintain a precious legacy, the covenant between his family’s business and the community in which it has dwelled, created jobs, and pumped economic health for so many years. Malden Mills is the juxtaposition, of family values and competitive economic strength in a global economy, (Narva, Richard). What distinguishes Aaron Feuerstein and other leaders like him is courage. Feuerstein has the valor to stand by his convictions and take the appropriate actions. If Feuerstein showed courage by committing his wealth and good name in rebuilding Malden Millsâ⠂¬â€he only has done what leaders through the centuries have done. He lead the way, blazed the trail, so that his followers could do the impossible, (Boulay. Art). Deontological moral systems typically stress the reasons why certain actions are performed. Simply following the correct moral rules is often not sufficient; instead, we have to have the correct motivations. Nevertheless, a correct motivation alone is never a justification for an action in a deontological moral system and cannot be used as a basis for describing an action as morally correct. It is also not enough to simply believe that something is the correct duty to follow. Duties and obligations must be determined objectively and absolutely, not subjectively. There is no room in deontological systems of skewedShow MoreRelatedMalden Mills Company: Strategy Analysis2155 Words   |  9 PagesIntroduction The Malden Mills Company is faced with different problems since it was built. 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