Report on 2g Spectrum Essays

Report on 2g Spectrum Essays Report on 2g Spectrum Essay Report on 2g Spectrum Essay This is the greatest trick till now in India. The Supreme Court said that this 2G Scam is the mother of the considerable number of Scams. The 2G range trick included authorities in the administration of India unlawfully undercharging portable communication organizations for recurrence assignment licenses, which they would use to make 2G memberships for PDAs. The deficit between the cash gathered and the cash which the law ordered to be gathered is 1,76,379crore rupees or USD 39 billion. The giving of licenses happened in 2008, yet the trick came to open notification when the Indian Income Tax Department was examining political lobbyist NiraRadia. The legislatures examination and the administrations responses to the discoveries in the examination were the subject of discussion, similar to the idea of the Indian medias responses. The conversation around the responses to the 2G range trick got referred to in the media as the NiraRadia tapes discussion. A Raja ,the Ex-Minister of Communications andInformation Technology , is an Indian lawmaker from the DMK, who sold the licenses and assumed a key job in 2G Scam and furthermore who realizes full insights about 2G Scam. By and large , Tele Communication organizations need to take permit from Government by paying enormous sums for their tasks and furthermore Government have numerous guidelines to give consent for new organizations in Tele Communication. So,due to Raja , numerous organizations got the licenses inexpensively and furthermore numerous new organizations began their administrations with out eligibilitycriteria,which is illicit. Following is the data given by Comptroller and Auditor General(CAG): * On nov 11th,The Comptroller and Auditor General(CAG) reported that income misfortune for India because of Raja at Rs. . 8L Cr. CAG arraigns Raja: * CAG says Raja caused Rs. 177,000crore misfortune to India. * Licenses gave in 2008,pegged at 2001 costs. * Raja’s service offered range to 9 organizations in 2008 utilizing flawed amp; obsolete policy,causing Rs. 140,000 crore misfortune. * Doled out extra wireless transmissions to existing telecos past what they were entitled to,causing an ext ra loss of about Rs. 37,000 crore to exchequer. * Raja gave double permit licenses to RCOM amp; Tata tele in 2008 utilizing old strategy , causing lost up to Rs. 37,000 cr. Raja overlooked counsel of Telecom RegulatoryTRAI , Finance Ministry amp; Law Ministry on valuing wireless transmissions at reasonable amp; advertise driven rates. * He disregarded Prime Minister’s guidance likewise to preferring some corporates,Raja mocked all standards. * Raja dispensed skillet India wireless transmissions for Rs. 1651 Crore despiteS tel offering Rs. 13,752croreamp; in any event, willing to inhance this offer if the administration were to get a higher offered. * Six of the nine organizations that were given licenses didn't satisfy the qualification rules , yet interchanges service (Raja)did not dismiss their applications. The Six organizations are: 1. Etisalat 2. Datacom(Videocon) 3. Unitech(which coded greater part control to Norway Telenor) 4. AllianzInfratech 5. Circle Mobile 6. S Tel Criteria for working out potential misfortune Rates offered based on Categoryby S Tel 3G closeout New Licenses Rs. 657525cr Rs. 102497cr Dual Technology Rs. 24591cr Rs. 37153cr Beyond contracted Quantity of 6. 2MHZ Rs. 36729cr Total Rs. 0316cr Rs. 176379cr WEB Of Allegations: * CAG says telecom service had ridiculed each ordinance of monetary propriety,rules and techniques. * Raja gave licenses to ineligible applicants:85 of 122 licenses gave in 2008 were illicit as these cos had revealed fragmented data , submitted invented reports and utilized false intends to get grants. * Allianz Infratech ,Datacom(Videocon), Unitech(Telenor), S Tel, Loop Mobile and Etisalat were not qualified for portable prmits. * Swan Telecom seemed to go about as a ‘front company’ for Anil Ambhani-drove Reliance Telecom. Benefit list for range changed in Punjab amp; Maharashtra to support Swan. * Telecom service gave undue advantages to RCOM amp; Swan . Range of Controversies: Spectrum Scam: * Amount paid by new Telecos for a skillet India permit in 2008: Rs. 1,651crore. * Estimated misfortune to exchequer on selling licenses cheap:Rs. 140,000crore. Income sans work: * Swan Telecom taken the permit for Rs. 1537 crore and offered 45% stake to UAE’s Etisalat for $900m(Rs. 4200 cr). * Unitech taken permit for Rs. 1661 crore and sold 60. 00% to Norway’s Telenor for $1. 1 billion(Rs. 6200 cr). S Tel offered 49% to Bahrain’s Batelco for about $225m. * On nov fourteenth Raja quit as congress won't yield and KapilSibal taken the charge. Activities Taken By The Government To Prevent The 2G Scam: * Enforcement Directorate(ED) has writeen to nations from where cash was gotten by Indian firms for subtleties on speculators amp; wellspring of assets. * It is likewise examing job of noticeable corporate lobbyist who is affirmed to have player a job in impacting the manner in which the grants were granted to new organizations. * Opposition (BJP)to press for Joint Parliamentary Committee test. Janata Party President SubramaniamSwamy recorded a grievance in Supreme Court on Raja. Along these lines, the issue is in SC. * The Telecom Regulatory has solicited the Government to drop 62 from the 122 licenses gave by previous Telecom Minister A Raja. * The CAG in its report said 85 of 122 licenses given to six organizations , strikingly Uninor,Videocon,LoopMobile,STel,Etisalat and AllinzInfratech were illicit as these organizations were not qualified to get them. * ED tests NiiraRadia,who is a lobbyist amp; proprietor of Vaishnavi Corporate Communications that handles PR for of all Tata organizations for job in 2G Scam for 7hours. Incomparable Court given the case to CBI for examination. * CBI attacks Raja over the Spectrum. * CBI look throu gh Raja houses in Delhi,Chennai. * SC addresses Rs. 10,000cr credits to new licenses. * Court solicited CBI to look at the possibility from examining the distribution of radio range since 2001,when BJP-Led NDA Government was in power. * Judges engaged be reproachful of a choice by SBI to loan Rs. 2500 cr to Uninor. * CBI advised to court that they will finish the examination in 3 months,later they told they need a half year time. A portion Of The Other Actions To Prevent 2G Scam: * The procedures of the parliamentary boards of trustees ought to be made accessible to the media and public,so that individuals can comprehend the issue plainly. * The Government must take the genuine and serious choices particularly in these kind of scams,so that nobody attempts to swindle. * Government needs to substantiate itself by capturing the illicit persons,whether they are anyone. * Both media and the overall population must make a mindfulness that the legislature is a trustee of open cash and resources and the individuals are the genuine proprietors. Media has assumed a significant job in bending a popular supposition . So,alert resident and faithful media. * Creating quick track arraignment. Finally†¦. Primary issues in 2G Spectrum Scam: * 2G licenses at expendable costs * Rules bent,no systems followed. Cut-off date progressed * No auction,no offers. First-start things out served. * Swan Telecom licence:Rs. 1537 cro re Sold 45% stake:Rs. 4200crore * Mobile supporter base: 2001:4 million 2008:350 million * Unitech Wireless licence:Rs. 1661 crore Sold 60% stake:Rs. 6200crore * Revenue Loss:1. 8L Crore Licenses gave in 2008,pegged at 2001 costs. * Law Ministry,FinanceMinistry,TRAI and PM’s counsel overlooked. * Government Revenue: 2G:Rs. 10772crore 3G:RS. 1 Lakh crore Souces: Economic Times Ndtv. com Wikipedia. com Rediff. com Report on 2G Spectrum Scam Submitted by: Dileep Madhur

Capital Punishment Grievous Crime

Question: Talk about theCapital Punishmentfor Grievous Crime. Answer: Presentation The death penalty has been a piece of the lawful framework from antiquated occasions to rebuff an individual who has been seen as liable of carrying out a horrifying wrongdoing. It is an approval forced upon by the administration as per which an individual is denied of his life due to a wrongdoing submitted by him. The wrongdoings which for the most part comprise the death penalty are violations, for example, conspiracy, murders, decimation undercover work, wrongdoings against humankind and atrocities. Albeit 103 nations have completely abrogated the idea of the death penalty it is as yet utilized by fifty six nations as a discipline for standard violations and six nations with the end goal of war wrongdoings. The point has been a topic of conversation for as far back as hardly any decades on the planet. The radical accept that death penalty is vital in the general public while the dissidents accept that it ought to be annulled with quick impact (Foster et al., 2017). Ronald Allen Smith had been accused of the homicide of two youngsters who offered him a ride alongside his shrewd accomplice. The charged had shot the men in their mind and conceded a similar three weeks after the fact . He didn't supplication for a lifelong incarceration and rather acknowledged capital punishment. Anyway he later adjusted his perspective and argue forever detainment however his request was dismissed and he was executed through the deadly infusion process (Global News, 2017). The principle motivation behind the death penalty is to ensure that it sets a model before the general public with the goal that individuals reconsider before carrying out any terrible wrongdoing. In any case, the idea has end up being undeniably more impediment than valuable for the general public. The media assumes an indispensable job in impelling the feelings of open for or against the death penalty (Steiker, 2015). The theory explanation of this paper is that death penalty isn't useful for the general public and further raises the expense of the administration towards its upkeep. The discussion over the way that death penalty is simply and effective or not has been available from the time the death penalty had been presented. The good and philosophical contentions comparable to the death penalty have amazingly stayed unaltered throughout the years. The issue corresponding to obstacle impact of the death penalty is one of the primary ideas utilized against the act of the death penalty. Different resistances which have been given against the idea of the death penalty incorporate tasteful and moral contemplations and blunders concerning the legal framework emerging out because of individual, political and social debasement. When such disciplines have been applied these sorts of mistakes can't be switched or amended regardless of whether they have been distinguished. In spite of the fact that the motivation behind this sort of discipline is to ensure that it forestalls further violations, for example, murders it has been a long way from accomplishing its outcomes . It is valid as indicated by the financial hypothesis that particular violations are stopped because of the presentation of disciplines and punishments however if there should arise an occurrence of terrible wrongdoings like killings and treachery the death penalty has been a long way from compelling. As indicated by mental speculations of wrongdoing individual perpetrating terrible violations, for example, murders are not in a psychological state to comprehend what the results of such activity may be. Scrutinizes of the death penalty contend that human life is so entirely significant that no individual can be denied of his life regardless of whether he has been associated with an unfortunate wrongdoing like homicide. As per the speculations of disciplines the fundamental motivation behind discipline is to ensure that the wrongdoing doesn't happen in future however the death penalty has not had the option to give subterranean insect discouragement regardless of whether it has than its evil impacts overrule the advantages it gives to the general public. Honest individuals who have been blamed because of the abilities for the indictment have and poor guard endure capital punishments and it is extremely unlikely in which they can recover their lives when the shortcoming container the equity framework is found. Just the charged and the casualty really realizes what occurred at the wrongdoing sight whether the slaughtering accounted to a homicide or a homicide and this reality is brought out as indicated by the aptitudes of the indictment and safeguard. The media pays a tremendous job towards coordinating the feelings of open towards the casualties family or the blamed. By and large the media takes the side of the casualties family by concentrating on their side of the story and thusly the general public turns out to be sincerely for death discipline without investigating the undeniable realities . On account of Ronald Allen Smith against whom a charge of homicide of two youngsters had been affirmed the media played a comparable sort of job. Here additionally it was seen that passing discipline was utilized as an obtuse tool to support the general public. A long time after the individual had been demonstrated blameworthy he was denied of his life where he had experienced huge changes in his character. The discipline simply expanded the expense of the administration without giving any advantage to the general public. As per an examination led by college of Columbia about 68% of the all out capital punishments have been respected afte r an intrigue which thought about the absence of legitimate safeguard as an explanation behind such inversions. The contentions gave for the death penalty expresses that the groups of the casualty endure noteworthy misfortune because of the activities of the blamed which can't be fixed and along these lines the death penalty must be given to the denounced so as to ensure that the families and the general public have their confidence reestablished in the lawful framework. Anyway the supporters totally disregard the side of the accuseds family. They likewise endure huge enthusiastic break downs and budgetary issues as they can hardly imagine how there relatives can't be liable of such a wrongdoing and frequently go through huge cash towards the legitimate framework till the blamed is executed. Also it is far for persuading that death penalty gives any advantages to the casualties family as till the time all preliminaries are finished and an individual is executed numerous years as of now pass and it acquires an enthusiastic change the people. Along these lines the death penalty for this situatio n additionally doesn't give any profit to the general public. Prejudice is likewise one of the elements which can't be neglected concerning the death penalty. It has consistently been accounted for that white individuals frequently get away from the accord of a demise discipline and once in a while does the sentence gave to them does gets executed. Anyway with regards to dark individuals capital punishment apportioned to them infrequently gets subbed. This prompts prejudice and nullifies the point of uniformity which is one of the essentials on which the legal framework is based. The scientist has additionally seen that the individuals who have been indicted for murdering white individuals are bound to be executed regarding a capital punishment when contrasted with the individuals who have been sentenced for slaughtering African-Americans. The supporters of the death penalty contend that it is advantageous for the country as the legislature doesn't need to hold up under the expense of giving basics and taking care of killers and attackers. Anyway the commonsense expense of keeping up the death penalty is much higher when contrasted with caring for the convicts. The cost which the administration needs to cause in the unending preliminary methodology alongside keep up morals in the manner by which execution is completed is much higher at that point accommodating essential necessities to the convicts in jail. As a life is in question the appointed authorities and legal advisors put in additional exertion while getting ready for and tending to such issue which fundamentally builds the expense. A consultation including a deadly infusion process incorporates in any event three lawyers concerning the detainee, three colleague lawyer commanders, Department of Rehabilitation and Corrections executive, the jail superintendent tw o law assistants and judges (Adams, 2016). Every one of them must be paid by the administrative or the state government and such hearings can additionally proceed for a couple of hours to a couple of days. The normal time frame which is taken by the legal framework from the time the sentence is given and execution is done is around 21 years and the expense per case is in millions which is definitely more than then its elective which is Life sentence without the chance for further appeal. As indicated by an examination directed by Lewis and Clark Law School and Seattle University the expense of keeping up capital punishments to the administration is around 3-4 times more than on account of life detainment. As per the investigation the expense of mainlining capital punishment for 61 killers was around $2.3 million which prohibited the jail cost where as the expense for keeping up life detainment for 313 killers was around 1.7 million. In the smiths case the expense paid by the general population was pointlessly squandered and there was no advantage given to the general public as smith was executed after a time of longer than 10 years which obviously made critical changes his character. In the event that smith was not executed and had been given a lifelong incarceration rather the open cash would not have been squandered and he would have served the jail network viably. As indicated by the social disorder hypothesis of wrongdoing an individual enjoys crimes if the area of the individual isn't reasonable and charming. As indicated by the hypothesis people who have an impeded neighborhood secure the characteristics of guiltiness because of their general condition. Crimes are to a great extent a consequence of conditions which are not positive inside a network. The general public wherein Mr. Smith dwelled was exposed to basic utilization of medications and it was discovered that the wrongdoing submitted by him which incorporated the homicide of two youngsters was in reality affected by a medication known as LSD. The convict himself requested a capital punishment rather than life detainment for this situation which shows the state of mind of the convict. Life detainment would n

The Article Aims To Assess Whether Data Is Consistent With Critics Cl

The article expects to survey whether information is steady with pundits' cases on the impacts of television show seeing on the social reality convictions of teenagers. Pundits speculate the accompanying negative impacts happen (on teenagers) because of syndicated program seeing: 1) a perpetual spotlight on odd conduct and social aberrance driving watchers to acknowledge contorted adaptations of the real world, 2) desensitization to the enduring of others happens because of (standard) watcher invulnerability to realistic conversations and visitor upheavals, 3) the trivialization of significant social issues because of the distortion of troublesome issues. So as to test the three theories, a study was managed to 282 secondary school understudies going in age from 13-18. Understudies responded to inquiries regarding their mentalities towards social issues and related media use and syndicated program seeing conduct. The examination investigations was constrained to daytime TV television shows highlighting non-big name people talking about their own lives and issues. The creators the investigation dependent on the interpretive hypothesis of correspondence. They endeavored, through the review, to reveal the manners by which syndicated programs do/don't impact teenagers in showing up at their general significance of social reality. Interpretive hypotheses depict the procedure whereby the dynamic psyche [the adolescents] reveals the implications of experience [bizarre topics] in whatever structure it might take [talk-show viewing]. The aftereffects of the overview offered help for the main speculation, questioned the second and demonstrated in opposition to the third, really setting up a positive connection between television show seeing and the significance of social issues. In spite of the fact that television shows affect youths, the information didn't propose that young people are defiled by watching them. Stacey Davis and Marie-Louise Mares, Impacts of Talk Show Viewing on Adolescents, Journal of Communication, (1988) p.69-85.

New Ideas Into Argumentative Essay Topics about Service and Happiness Never Before Revealed

New Ideas Into Argumentative Essay Topics about Service and Happiness Never Before Revealed The Pain of Argumentative Essay Topics about Service and Happiness An argumentative paper is part of the persuasion. Unfortunately, to be able to receive a thriving mark it isn't sufficient to understand what a superior essay resembles. Our essays are wholly written from scratch. If you're looking to purchase argumentative essay, you came to the perfect location. Luckily, there are tons of strategies people may utilize to make happiness, or at least strive for it. Ironically, whilst money can buy you happiness, it may also supply you with the overall opposite. In this way, you can discuss order information and track the progress at any moment. Then place your purchase now! So it makes sense that parents begin the lengthy journey of letting go! All you need to do is give your own comprehension of happiness. Needless to say, a wealthy person has the ability to pay for treatment, but it doesn't guarantee that happiness can be gained. In pursue of creating an excellent family. Facts, Fiction and Argumentative Essay Topics about Service and Happiness The very first section of an essay is the introduction. Then check your essay proved your thesis and don't present a lengthy overview of the essay here. It's possible for you to buy argumentative essay at their site. Your essay on happiness will provide you with a great instance of the way to compose an outstanding essay, therefore it'll be simpler that you compose your assignments later on. If you're not sure about this issue, below are some controversial topics for a definition essay. It's important to always offer a conventional definition of your subject in at the start of the definition essay, even if your definitions vary from the normal meaning. Due to this, many disagree on the way the laws should change (if they ought to change at all) and there are a number of topics to select from. There are millions of topics to select from, and if you aren't sure about which one that you should pick, locate a definition essay topics list and choose what you like from it. We feel that well done is far better than well said. There's so much that you can learn from history. There are invariably a wide variety of opinions on the field of technology, and here are our favourite things to consider on the subject. Before you dive into a research topic, it's vital that you get acquainted with a number of the following advice. To choose which subject you're likely to discuss, it's essential to see the complete collection of good persuasive speech topics from the specific area of study. Simply take a look and see whether there are any research topics in psychology for college students which you would discover useful. What's more, we guarantee your future paper is going to be carried out in compliance with the greatest academic standards, so be certain that applying for our help, you make the ideal option. Considering all the work there is to do, student's minds can get fixated on all types of things. Social Classes The dilemma of social classes and the way in which they divide society is also prominent. What's more, it looks like college program has been made for some super-human beings, since you cannot stand the flow. Happiness comes in the kind of having good wellbeing. Money may also buy expensive goods but they will only give a limited quantity of happiness because after its novelty passes you may have to purchase something better. Therefore, it can't buy happiness for individuals who have poor mental health. It satisfies the physical needs of the person, but people need to understand that happiness is not physical. It's the question of reliability. PressBuy holds an extremely higher prospect for those sellers. The most significant thing that happiness depends on is one's job. It's a yes and no response, because, on the path to joy, you're definitely going to require the money. however, it is not going to be a guarantee that you'll get the happiness that you seek.

Summary The - 1310 Words

Simone McConnell Travel Paper 1 Hum 107-251W Ayala San Miguel de Allende is a historical city located in the state of Guanajuato, central Mexico. The city was founded and named in 1542 by a Franciscan monk named San Miguel El Grande, but after Mexico gained independence from Spain the city was renamed in 1826 to honor Ignacio Allende - a prominent hero in the revolution – and in 2008 the city was declared a UNESCO World Heritage Site (Encyclopà ¦dia Britannica, â€Å"San Miguel de Allende†). I plan to visit San Miguel de Allende with my boyfriend, Alex, from September 12th 2017 to September 18th 2017. Currently there are no U.S. travel advisories in place for this region of Mexico. I’m choosing to travel with my boyfriend mostly for fun, as I think it would be a waste to experience all of this culture alone. There are tons of art museums, historical sites, and even festivals that I would like to see and I just don’t think I would enjoy many of these activities alone. I chose these dates specifically becau se Mexican Independence Day falls on September 16th and I think it will be really fascinating to be in a city of extreme historical importance to this celebration while it’s happening. San Miguel de Allende has a fairly mild climate with typical seasonal periods though some have referred to it as â€Å"eternal spring† (Levine). The hottest parts of the year usually happen between May and June, where temperatures can reach up to 100ËšF, while winter lasts from December to FebruaryShow MoreRelatedJournal Entry : Summary And Articles1402 Words   |  6 Pagesof any topic quickly just by reading a summary. People also usually summarize everything; not only is summaries used in books but it is also used in movies and shows to give us a mini summery of what the movie or television show is mainly about without having to watch the whole movie or show. I know for myself, I have read up on a lot of summaries for previous televisions shows that I might have missed so that I ca n catch on to the present episodes. Summaries can also be used at work when you areRead MoreMeg Murry Should Be Granted Summary Judgement Essay909 Words   |  4 PagesMEG MURRY SHOULD BE GRANTED SUMMARY JUDGEMENT BECAUSE TO EFFECTIVELY ANALYSIS THE SUBSTAINAL SIMILARITIES BETWEEN BOOKS WHEN THE ELEMENTS UNDER SPECULATION ARE UNPROCTABLE; THE DISCERNING OBSERVER IS MOST APPROPRIATE. A motion for summary judgment may be granted by a district court when the similarity concerns only uncopyrightable elements of alleged infringed work or when no reasonable trier of fact could find the works substantially similar. (Castle, Walker) When the works contain both protectableRead MoreMemo for Motion Against Summary Judgment Essay2002 Words   |  9 PagesI. 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Under the Criminal Damage Act 1971 section 1(1) on destroying or damaging property, it is quoted that â€Å"A person without lawful excuse destroys and damages any property belongingRead MoreThe Court Of Appeals Affirmed The Dismissal1573 Words   |  7 Pagesarchitectural work means the outcome would unlikely change even if the litigation proceeded. As noted in Attia and Oravec discussed supra, even when litigation proceeds in cases involving complex structures, the plaintiff is unlikely to survive a motion for summary judgment. B. WHAT DOES IT TAKE FOR THE PLAINTIFF TO SUCCEED? As seen, it is exceedingly difficult for a plaintiff to prove infringement unless the defendant copied the plans verbatim. Nevertheless, these cases suggest that it may be possible

The Theories Of The Two Directions Psychology And Theology

Entwistle addresses the concept of the two directions psychology and theology. He addresses the two concepts by bringing in other scholarly professors information and principally integrating it with Christianity. Entwistle description at the beginning of the book was very enlightening. â€Å"The scenario of â€Å"a walk in the woods,† (Entwistle, 2010, p.3) is a psychological theory for life choices. According to Entwistle, he describes the uniqueness that each counselor can bring to their practice. On the one hand, Entwistle uses the scenario where one path divides into two, psychology and theology which he compares to â€Å"the fork in the road† (Entwistle, 2010, p.3). Eventually, these two paths connect and loop back onto the same path. He used this scenario to rationally integrate psychology and Christianity. On the other hand, a secular counselor would use the same scenario to guide a client into making right choices in life. This book can help readersâ€⠄¢ see the relationships between personal beliefs and learned experiences. (Entwistle, 2010). Entwistle made it clear in his book, that you have people who uses God’s word for their convenience. He closely connected Christianity and psychology. Yet mentioned the history of Christianity and the social sciences where Christians see no connection to religion and psychology. In his book, he also talks about the allies and the enemies in favor of the cannon of church dogma.†(Entwistle, 2010). He has developed an elaborate framework toShow MoreRelatedComparing Adams with Backus and Chapian1451 Words   |  6 PagesTheory Comparisons 1 Comparing and Contrasting Crabb’s Effective Biblical Counseling with Hawkins Model For Guiding The Counseling Process Craig L. 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The transformational view offers a nd values the idea of soul care forRead MoreComparison Paper of Dr. Larry Crabb’s Effective Biblical Counseling2726 Words   |  11 PagesFulfillment of the Requirements for the Course, Theology and Spirituality in Counseling PACO 507 - D05 Name of Student: John Santiago Student ID: L24473755 Class: PACO 507-D05 LUO Instructor’s Name: Dr. Marcus Tanner, LMFTA Date Submitted: 03/20/2014 Summary Dr. Crabb’s book â€Å"Effective Biblical Counseling: a Model for Helping Caring Christians Become Capable Counselors,† (Crabb, 1997), breaks problematic areas up into two categories. The first categories are those resultingRead MoreChristian Counseling and Secular Psychology 1320 Words   |  6 PagesTheory Critique In our fast passed and ever changing society, personal experiences built up over time and often make life difficult to deal with over time. Everyone has their own prospective on what is important and how they will tackle various problems they face from day to day. It is the responses to our harsh environment and experiences that can often manifest into feelings such as: anxiety, resentment and possibly guilt (Crabb, 1977). It is those that have negative experiences in life thatRead MoreCurb Comparison Paper 1- Effective Biblical Counseling1995 Words   |  8 Pages 201520 Spring 2015 PACO 507-D02 LUO Theology and Spirituality in Counseling By Shonda M. Curb March 26, 2015 Comparison Paper 1 In Effective Biblical Counseling the author, Larry Crabb (1977), develops a biblical counseling model designed to assist the Christian counselor. The purpose of this comparison paper is to detail the model of the author through several segments that expound on the foundational constructs and implications of the authors’ theory. Following the summary, this paper willRead MoreAn Evaluation Of The Homeless Call Center874 Words   |  4 Pagesdirects people to the different agency’s that could benefit them. For example, military veterans have a special shelter that works to fit their specific needs. This agency’s field area is for youth and teenagers. In Precious’ case, she is 16 and has two young children; she is going to need special help with being a young single mother. We can also offer services more common for minors in this group, such as having a lawyer who does pro bono legal services for emancipation cases. Jean Piaget pioneered

European Imperialism in Africa Essay Example For Students

European Imperialism in Africa Essay During the mid 1800s Britain and other European countries started to colonize and control in other such ways the vast land of Africa. For four hundred years, Africa managed to keep out Europeans out except the 10% of Africa on the coast because of the inability of them to venture into the depths of Africa. The Europeans wanted natural resources, strategic ports for navies and trade, workers, and other such things. They dominated the countries economically, socially, and politically. They controlled the countries as protectorates, colonies, and economically. The Europeans also used the white mans burden of thinking they have to help everyone because whites are superior, racism, paternalism, and assimilation. The Europeans used their advances and advantages against the natives of Africa. The Africans only had spears and primitive weapons to defend themselves but for instance, the Europeans had recently acquired the Maxim gun and many other weapon advantages. Thus if Africans resisted against Europeans, the chances are that they wont win. Except in the example where a large group of Muslims destroyed a 10,000 men battalion of British soldiers on route to evacuate Khartoum of Egyptians. Also once Europeans had steamboats, they could go upstream on rivers such as the Nile into the depths of Africa. When in Africa, the Europeans used their advances in industrialization as being used to having more industry so they industrialized Africa to meet their imperialistic goals. The Europeans where very racist against the natives of Africa. They believed that they were the superior race. Europeans treated the natives of countries like they were children and couldnt run their countries by themselves. Industrialization was a norm for Europeans. When they saw the unindustrialized African countries, they thought it was queer so, with the help of the White Mans Burden, they industrialized African countries. They imposed their cultures on the natives. Thus many cultures were lost in the age of European imperialism. This action is called assimilation. The French supported this view. It failed for the French so they let the natives practice their own ways of doing things but viewed it as inferior to the French way of doing things. They Europeans regarded themselves, as superior to everyone else so believed they had to help the natives by controlling them. This is true to an extent. For example, when they controlled a country as a protectorate, they helped the country by controlling it to protect it from danger from enemies. Also, Europeans sometimes underestimated the natives of Africa. An example from the Khartoum event illustrates this point. The British felt that they didnt really have anything to worry about but the Mahdis men eventually took control of Khartoum. In all the Europeans felt superior to the native of African countries in every aspect. The natives of countries didnt like how the Europeans treated them. They did like the benefits of what the Europeans did for their country. Of which include improving schools and hospitals, putting that particular country on the map because of trade, and improving the way of living for the natives. Although good things happened, many bad things happened also. The Natives culture diminished, jobs were lost, disease, famine, and unemployment. The natives of countries at first liked the Europeans for what they were doing for them but eventually had a revelation and could see what the Europeans were doing to them. King Menelik II played the Italians, the British and the French against each other so Ethiopia remained free. This proves that the natives didnt like the Europeans in Africa. Also Siam used the French and the British against each other. This was done so Britain and France where both trying to keep each other out of the same place. Thus his country remained free. Then they didnt like the Europeans even for all the good things that came of the European presence in Africa. Colorado River (4580 words) Essay In the long run, Europeans won Africa because of the advances in technology from industrialization in their countries. They felt that they had to control the natives to help them because of how they felt about them. Because of all of the racism toward the natives from the Europeans, they the natives did .

Outline and Evaluate Essay Example

Outline and Evaluate Paper Feminism is a movement for women trying to get equal rights for themselves. Feminism first emerged in the late 60s, but women as early as the beginning of the 20-century, called the Suffragette movement tried to get the vote for women. The Feminism movement of the 60s and especially feminist sociologists were critical of sociology, for ignoring gender issues and women and research being malestream. And so feminists took it upon themselves to open up new research other than that of research by men focusing on men. The new areas of research by women were taken into the work place, education and health. The womens liberation Movement in the early 60s founded the feminist perspective and had 7 aims such as: equal pay, equal education and job opportunities, 24-hour nurseries, free contraception and abortion, legal and financial independence for women. And end to discrimination against lesbians and the right of all women to define their own sexuality and an end to all the laws, assumptions and institutions that perpetuate male dominance and mens aggression towards women. These 7 aims led to research into institutions such as the work place and education system to work out what could be done. Early feminists are critical of malestream research in sociology. They argue that a lot of important sociological research is focused on men, this is called malestream sociology. Feminist research has contributed to the research into the position of women in society. In this research the key concepts developed are gender, ideology and patriarchy, and gender in particular will come across in all topics of research. An example of malestream and recent feminist approach to research is in sociology of deviance. We will write a custom essay sample on Outline and Evaluate specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Outline and Evaluate specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Outline and Evaluate specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The traditional malestream approach focused on juvenile delinquency, football hooliganism and other predominantly male deviance while the feminist approach looks at the crime against women such as domestic and sexual assaults and the victims of crime, not the criminals. More relevant to todays society is the research in education, in the early 60s through to early 90s girls always did worse than boys in school, and so feminists took it upon themselves to research why girls did worse than boys. Research by Dale Spender (1983) Invisible Women The schooling scandal. Showed that schools reinforce gender inequalities, her evidence was that the boys received 60% of the attention. Jane French (86) said socialisation of the children is the problem, they are conditioned to except roles. Sue sharp (76) Just like a girl Research suggested secondary education was to blame for the gender gap and sexism. All this research by feminists has made the central government focus on the inequalities in education. Nowadays more attention and effort is given to girls on achieving, GCSEs and A level coursework favours girls and now girls are doing better than boys. This is shown in Sue Sharps re-study (90) showed that fewer women were conforming to stereotypes, suggesting that the sexism and gender gap in education is becoming smaller. This shows that research by feminists can actually strongly benefit the women of society and contribute to sociology. Sociology would class that there are 3 main feminist perspectives, Liberalism, Marxist and Radical. While feminists would argue there are 7 main feminist perspectives, which also include Feminist Marxist, Materialist, Socialist and Black. These 7 feminist approaches have all contributed to sociological research by researching different aspects of society. Marxist feminists regard the economic position of women as crucial to their oppression. Veronica Beechey (1977) regard womens position in the family makes them a special target for capitalist exploitation- women still seen as primarily unpaid homemakers dependant on husbands finance. Research such as this has led to government handing out financial aid to women of families, which gives women money directly, which they can spend when they need it. Christine Delphy (1984) is a materialist feminist rather than a Marxist feminist because she claims Marxism cannot explain womens oppression; Karl Marx sees a genderless proletariat and does not pay enough attention to women. She uses the Marxist method but alters the content of its theories. She says there are two modes of production: industrial and domestic. The latter leads to patriarchal exploitation and the formation of two classes: men and women in which the man exploits his wife for sexual and domestic services. He dominates and controls. Women are domestic slaves. So Christine Delphy would argue that research has highlighted the problem but know we need to do something about it. The feminist contribution to sociological research has been strong. It has pointed out patriarchy in the home, and in society and education and in research it self. Black feminists would argue that feminist theory as a whole lacks concern and relevance to black women, they see the feminist theory has been about western women ignoring third world women. And so the Black feminist movement has led to research for black women and a greater awareness of the inequalities black women face around the world. In all the feminism has contributed a lot to sociological research, as originally research just focused on males, but now 50% of all research focuses on women as well which allows sociology to be more relevant to society. Evidence to show that feminists have contributed to sociological research is in the education institution. Before research on girls in education, boys were doing much better at exams, but since the research on girls in education. Girls are doing much better than boys in exams, which shows that the research actually helped people and is relevant to society. But now the question is, is the feminist contribution to research still relevant, as the research already done highlights the problems for females in society. But the answer is yes as we need the research to show that we are not converting back to a patriarchy society, and that we are still striking a balance in research and not being malestream.

Is It Ethically Correct to Hide Medication in Food and Drinks of Patients with Dementia Essays

Is It Ethically Correct to Hide Medication in Food and Drinks of Patients with Dementia Essays Is It Ethically Correct to Hide Medication in Food and Drinks of Patients with Dementia Essay Is It Ethically Correct to Hide Medication in Food and Drinks of Patients with Dementia Essay It is known that in some residential homes the use of covert drugs has become common practice. In 2001 the regulatory body, the United Kingdom Central Council for Nursing, Midwifery, said drugs could be given covertly if it was in the patients best interests. This statement has created a lot of debate among some human right defenders as they might enter in direct conflict to the Code of Conduct of Nursing and Midwifery where clearly states nurses must â€Å"Ensure to gain consent before beginning any treatment or care. (Code of Practice, Mental Health Act 1983) This has generated some ethical issues around this topic. The term ‘covert medication’ means to give medication secretly hidden in food or beverages, without consent from patients. For some this practice seems far less intrusive than administering injectable medication by physically restraining a person who does not want to be medicated. It will be undetected by the person receiving the me dication.According to the Alzheimers Society there are approximately half a million people living with dementia in England. Dementia is not a specific disease. Dementia is a progressive, degenerative disease of the brain that affects multiple brain functions to the point that affect daily life activities (driving, shopping, balancing a checkbook, working, etc. ) and relationships. While dementia often includes memory loss, memory loss by itself does not mean that a person has dementia. http://memory. ucsf. edu/Education/general. html, 12-02-09) A number of different disorders can cause dementia. Alzheimer’s disease is the most common in older adults. Some people with the disease can develop aggression and have violent verbalisations, their behaviour can become more and more abnormal, making it difficult for the care professionals to deliver the quality of care as to follow the treatment they need.Residential homes are full of cases of people living with different conditions: Hypertension, arthritis, osteoarthritis, diabetes, heart disease etc. Medication needs to be given in a daily basis. The problem strives when patients are unable to take a decision due to some form of mental illness like dementia. Establishing any racional conversation it is not possible and some of them would not know where they are or who they are. Their condition makes them feel frustrated very easily, specially if they are not taking the prescribed medication.They can become dangerous for themselves as they might try to attempt self harm, attack the nurses or attack other residents. Even if the situation does not develop in physical agression, people with dementia could shout, scream unpleasant words to people around them, making the environment unbearable not only for them but also for others. These cases are very common in many institutions and it seems like a burden for the nurses whom in some cases are seen more like babysitters.Alison Norman president of United Kingdom Cent ral Consul has said publishing guidelines was important, as it would bring the â€Å"complex issue out† into the open and thus reassure both patients and medical staff. BBC news 05-09-2001. These guidelines has been made to assist the registered nurses to come into terms to a decision as to whether to administer the medicines under certain circumstances or not. They have been told to treat each patient as an individual case and to follow this practice as the last resource, it should not become part of a daily routine with all patients.Professional carers of patients with dementia has found this a justified way to approach patients who are not capable of consenting to treatment and it is intended to ensure that individuals refusing treatment as a result of their illness will have access to effective medical treatment. This issue has provoked widespread concern. It involves the fundamental principles of patient and client autonomy and consent to treatment, which are set out in common law and statute and underpinned by the Human Rights Act 1998.Human rights defenders like Aberdonian Hunter Watson have stated the practice of â€Å"covert medication contravenes patient’s human rights†. He began raising questions after his mother was sedated without her consent at a nursing home in the city, â€Å"It’s very, very convenient for staff at care homes to conceal drugs in the food and drink of residents, not for therapeutic problems but to make the residents easier to manage. † (http://news. bbc. co. uk/1/hi/scotland/7023097. stm, 13-02-2009) Mr Watson is known for campaigning about â€Å"covert medication† in care homes.In residential settings, tranquillising medication might be seen as a cheap means of managing inadequate staffing levels as well as to ensure a quiet shift, but for those who are in favour of this approach argue that it is an essential and least restrictive means of managing unpredictable, violent outbursts again st staff and fellow patients. Some might question this practice, who has the right to force someone to take a drug without her or his knowledge? , Do we know whether a patient is refusing treatment or is mentally unable to make that decision for themselves?And could the guidelines encourage busy or less scrupulous nurses to take the quick way out? Treatment administered in food or drink should never be given to patients who are clearly refusing to accept treatment and have capacity to consent according to Mental Health Act 1983 whereas treatment for those who lack capacity may be prescribed in their best interests under the common law doctrine of necessity, and thus necessary to save life or prevent deterioration or ensure an improvement in the patient’s physical or mental health (Department of Health Welsh Office, 1999).For some people these new guidelines enter in direct conflict to the Code of Conduct of Nursing and Midwifery 2008 where clearly states nurses must :  "Ensure to gain consent before beginning any treatment or care. † â€Å"Respect and support people’s rights to accept or decline treatment and care. † There are not easy answers in a overburden healthcare system where work load and time pressure put staff on the constant strain. The new guidelines aim to protect patients and their families from unethical practices and a more realistic solution to help healthcare professionals to safely care for atients who refuse to take their medicines. Whether in hospital or in residential care homes vulnerable patient specially the elderly have been missing out on vital care because they are confused. All adults have the right to refuse treatment but when a patient is mentally ill and unable to understand, medical staff needs some way of legitimately helping them. When the patients condition deteriorates it is not only sedatives that are given this way.A diabetic patient or a patient with a heart condition who also has dementi a may refuse to take any medication and their conditions will deteriorate. A patient with severe major depression by taking camouflaged drugs could prevent him from undergoing to an electro convulsive therapy which could potentially put his life in danger. United Kingdom Psychiatric Pharmacy Group has stated that the pharmacy department should be consulted about what way the medication will be administered to the patients whether in food or drink. ukppg. org. k/tablets-in-food. html (accessed 20-02-2009) The decision to covert medication in food or drinks means that it will have to be in the patient best interest and it wont be an isolated decision, Other people views will also be taken into account; anyone previously named by the patient as someone to be consulted, anyone engaged in caring for the person, close relatives, friends or others who take an interest in the person’s welfare, as well for the multidisciplinary health care team, but where doubt exists a second medica l opinion will be sought.Whichever way they played it could be deemed as not acting in the best interest of the patient if they do give the covert medication in food could be seen as innappropiate and if they do not give the medication in disguise it could also be seem as innappropiate and not acting in their best interest of the patient, but medication is essential if a patient has been prescribed with some medicine and its unable to make a decision he stills needs to take it.Camouflaging medicines is arguably a kind way of giving them to distressed elderly patients.Referencehttp://news. bbc. co. uk/1/hi/scotland/7023097. stm.http://news. bbc. co. uk/1/hi/health/1525381. stm

Advertising Campaign of McDonalds Case Study Example | Topics and Well Written Essays - 2500 words

Advertising Campaign of McDonalds - Case Study Example and social issues.First of all, there was a rapid upsurge of public interest to the healthy lifestyle,and together with this tendency there was one more - McDonald's was gradually becoming a symbol of unhealthy eating that causes problems with health and obesity.At the end of the XXth century, Atkin's Diet gained a great amount of adherents,and it also affected the reputation of the fast-food giant, as people were becoming increasingly more concerned as for the volume of fat and carbohydrates,and in number of calories in their everyday meals, and surely, Big Macs, hamburgers,soft drinks with lots of sugar and French fries proved to be 'champions' as far as the content of 'bad' calories was concerned.Though the companies that were competing with McDonald's could not boast to serve healthier food, yet because McDonald's was the most popular chain of fast food restaurants,it played a trick on the company making it a 'collective' symbol embodying all the negative sides of eating junk. It cannot be overlooked that with the world's businesses becoming global and the emergence of various anti-global movements that blame multinational corporations for exploiting people and affecting the economy of the developing countries, McDonald's has also become a symbol of 'the world's corporate evil' that attempts to 'catch' the entire planet into its 'vicious net'. In 2002, the American president G.W. Bush started an anti-obesity campaign that included propagating healthy food among schoolchildren and their parents, and in the course of this campaign the direct connection between eating junk food and obesity was being pinpointed. As a result, there was a significant decrease in the number of McDonald's customers, and many of its restaurants were closed. It was also stressed that there had been a decrease in the number of young people visiting McDonald's, and as soon as the company's analysts noticed that the ratio of teenagers and young people among their customers was decreasing, 'I'm lovin' it' advertising campaign was launched. Taking into account all the above said, this new advertising campaign was meant to enhance the image of McDonald's so that to deal with the crisis the company found itself in. In contrast to the 2001-2002 campaign that targeted mainly children and family audiences ('Happy Meal', Ronald McDonald, playgrounds for children, toys, balloons, birthday parties etc.), the new global task for McDonald's was to attract young people and teenagers. McDonald's advertising campaign whose slogan has become 'I'm lovin' it' was launched in 2003, and proved to be a significant breakthrough as far as the company's branding is concerned. This slogan

Criteria for Market Segmentation Term Paper Example | Topics and Well Written Essays - 1500 words

Criteria for Market Segmentation - Term Paper Example In recent years studies have been made to refine these demographic variables so that they can be more effectively used. Example of the companies who make effective use of demographic segmentation are Lego, Toys ‘R’ Us, and the early learning centre who not only recognize the differences between children of various age group but also design their products for highly specific defined age categories (Richard M. S. Wilson, 2005). Age segmentation is an important tool for segmenting the consumer market. A variety of terms are used to refer to various age groups. Examples are newborns, infants, young children, tweens, teens and young adults also called Generation Y in United States of America (USA), Adults or Generation X and the baby boomers or the Seniors. Various studies have been conducted which age group consume exactly how much and has influence on how much consumption. For example in USA the total population of tween, the children aged 9-12, this age group spend $20 bil lion in an year and further influence the consumption of $ 200 billion. To cater to their needs brands like Limited design clothes that are more fun like teens. In this each age segment has different specific need in everything ranging from basics like food and clothing to entertainment etc (Charles W. Lamb, 2010). Sex is another important market segmentation tool that helps in helps designing the product and services according to the specific need of the consumer. The segmentation on the basis of gender is most useful in clothing, apparels, and accessories etc. The most evident example is completely different range of toiletries and perfumes for males and females. Now a days gender segmentation is even visible in mobile phones with varying skins for each gender. A common basis of segmenting the consumer market is income. Income is an important determinant of consumption pattern. Companies design their product features, define prices and determine positioning strategy based on the i ncome of the target market. Example of this segmentation is HLL different washing powders sunlight, Wheel, Rin and Surf Ultra for different market segments based on income (Saxena, 2008) Profession and education are also important determinants of market segment. Education level defines taste not only in books but various other consumer goods. For example highly technical and multiple featured mobile phones are popular among highly educated people whereas basic phones are more popular in less educated people that fulfill their needs. Young executives and business professional also prefer multi features internet enabled cell phones that can cater to their mobility needs. Family size and marital status also defines consumption patterns. Single male and females spend more on their personal needs such as slimming equipment, cosmetics items etc and prefer fast food (Johan Botha, 2004). Nationality and religion also play an important role. For example Hall food for Muslims and Kocher for J ews is an important segment. Nationality also defines our tastes in food, clothing and preferences for entertainment etc. Geographical Segmentation Geographic based segmentation splits the market on the physical location of the potential consumers. This segmentation is based on the assumption that consumer living in close geographic proximity has some similarities in their needs and preferences f

Letter of Motivation Essay Example for Free

Letter of Motivation Essay Today’s world is like an open book. We people now have information at our fingertips and that has helped us in drastically improving the way we live. This change in our world, into one huge global entity can be attributed to the communication revolution that our world underwent. From the radio to the computer, the developments in the field of electronics have intrigued me since childhood. My interests became my passion and motivated me to pursue my Bachelor degree in Electronics and Communication. My quest for hands-on experience motivated me in making a radio receiver in my third semester of Bachelors. But after finishing my B-Tech, I realized that I had mastered only the basics and that there is still a lot more to learn to truly comprehend the nuances of the subject. This led to my decision to pursue a Master degree and broaden my knowledge base. I believe that being able to pursue a Master Degree program in Hochschule Darmstadt will also be a motivation for me to further study and research in a field that has interested me for so long. My decision of applying to Hochschule Darmstadt, for Electrical Engineering and Information Technologies is based mainly on the course structure and the various research opportunities that I will encounter there. The eminent panel of experts handling the various topics and the resources of the university assures me of the studying experience that I hope to have. As part of my Bachelors project I did a MATLAB based project named â€Å"Copter Eyes† with introduction of a new Video Mosaicing technique. My project brought forth a comprehensive technique of real time color Video Mosaicing which invited the attention and funding of two major Institutions namely â€Å"Center for Engineering Research and Development (CERD)† and â€Å"Kerala State Council for Science Technology and Environment (KSCSTE)†. As part of the mini project of my Bachelors course, I have also worked on a microcontroller based device that works on various modes and functioned as ASCII transmitter and receiver, Pulse Width Modulator, IR Tester, Capacitance and Frequency Meter, Signal Generator, Voltage meter and Logic Probe . This small endeavor of mine was greatly appreciated by my lecturers and has been adopted by the Communication Laboratory of my college. My initial idea for the Bachelor project was a communication based project, but due to the lack of technical knowhow I was not able to go through with my project. I believe that with the knowledge pool in Hochschule Darmstadt I would be able to work on this project and also hopefully on other new ideas. I have an interest in teaching and I am currently helping many Electronics and Communication students with their MATLAB based Engineering projects at the â€Å"Institute of Human Resource Development†. I am a firm believer that knowledge grows with spreading and my teaching helps me enrich myself and the young minds of India. I am also an active member of an international organization called ICPF (Inter Collegiate Prayer Fellowship) whose vision is to impact the new generation with the Lord’s Word. I was also the coordinator of â€Å"Electrino Association† of my college responsible for organization of seminars, project expos and technical fest in the field of electronics and communication. I have won many prizes in technical fests and technical quiz competitions. I am also a sport enthusiast and have won many prizes in athletics, especially in long jump. I believe that my involvement in extracurricular activities helped me to become a dynamic and responsible person. It is my greatest desire as a student, to pursue Masters Studies in a course that would help me stand out in a crowd, from a university that can offer an enriching and exciting academic life, so that I can propel my career with an excellent start. I sincerely hope that considering my academic record and my interests, I would be able to associate with your prestigious university in successfully pursuing a Masters degree in Electrical Engineering and Information Technologies. I also hope to contribute to the research work being conducted in Hochschule Darmstadt and thereby gain significantly from the expertise that the university has in this prospective field.

Market Segmentation †How & Why Essay -- Business Management Studies

Market Segmentation – How & Why As well as the physical aspect of our store changing we have to look at the market differently. Where it was once possible to take a pile it high sell it cheap approach, to achieve broad appeal to the population we need to cater to the needs of the population. This is achieved by breaking the population into groups and then releasing products and services that meet the needs of these groups. This is known as target marketing. Although we all appreciate the theoretical economies of scale given by mass marketing a single product, there are few products that appeal to everyone. Naturally this has led to a segmentation of markets as companies that marketed one product, now produce a range of products. An example of this is Coca Cola. Originally they sold one product, as well as standard coke we now have diet coke, coke with vanilla, cherry coke, sprite, lilt and many more. By accepting that people have different needs and different shopping behaviours we can market ourselves to these segments and attract new customers. There are six steps to market segmentation, targeting & positioning and these are 1. Identifying qualities for segmenting the market 2. Developing profiles of the segments created 3. Develop measures of segment attractiveness 4. Select target segment 5. Develop positioning for each target segment 6. Develop marketing mix for each target segment. We have talked about segmenting the market. The question is how do we do this? There are many ways to segment. You could do this based upon household income, gender, age, previous purchases etc. In fact there are many ways to identify different market segments and I will briefly the more commonly used methods. Geographical It is possible to segment the population according to Geography, people from â€Å"the North† drink more Irn Bru than those from the South. This can be measured by the success of advertising, an example being the Jamie Oliver advert for Sainsbury’s was less successful in the north. Demographics. This is where segmentation is done by using personal characteristics of the population; Age, gender, income, stage in the family life cycle etc. Socio Economic Grouping. This is based upon the occupational status of the head of the household. It is based on the traditional social class system of this count... ...e of segments enables a company to specifically target an audience within a population. An example would be if I asked all of you what you would go out and spend fifty pounds on if I were to give it to you now. The chances are that everyone would come back with a different suggestion. However it I likely that some of you would go and buy clothes, some you would go and buy CD’s or DVD’s and some of you may possibly save the money instead. By grouping people together it is possible to target a product at an audience that will wan to buy the product. This should ensure a return on investment quickly for the producer and could lead to rapid growth. However a universal product is unlikely to appeal to a wide range of people so it is possible for a producer to create products for different market segments. Today we are going to discuss in more detail Cola drinks and C.D’s as product within our superstores. For the purpose of illustrating segmentation further it is worth noting that recent demographic shift of men drinking Diet Coke has been noted by Coca Cola and their adverts are targeted far less specifically at woman than the old â€Å"Diet Coke break† ads of the nineties.

Case Study Formula 1

Q1. What do you need in order to succeed in Formula One? The case studies emphasise that all three racing teams focussed on different strategies. Their strategies changed within the environment and circumstances, but what is overwhelmingly evident is that a team needs all the elements to be in synergy and for focus to be on every aspect of the strategy. As the old adage, ‘A team is only as strong as its weakest link. This means that in order to be successful and to maintain success, you’ve got to get all the elements right, the overall package, the budget, the designer, the engine, the drivers, the organisation and every aspect, from what is deemed most important to the least important, all play an essential part of sustaining a winning team. The strategy employed has to be all encompassing and must definitely not rely on any one aspect only, as this has proven to be short lived, and cannot sustain long-term success. A distinct advantage is for these racing teams to be afore with latest technology and to ensure a good relationship with its sponsors and suppliers especially the engine suppliers, as was evident with the Honda partnership in supplying engines. Another dimension is the attitude, drive and enthusiasm of the team. Their desire to win and the extra effort they put in, not just to rely on a fast car or good driver, but also to have a focussed mindset and good inter-relationships. 2. Why do you think your team were successful during this period? The Ferrari team was successful during this 2000 –2004 due to them changing their mindset from the conventional and adapting to the rapid advancement of technology. Even though they had the money, resources and discipline they lacked the innovation to move forward and keep up with the rest of the world with respect to technology. By recruiting John Bernand the top technical designer and setting up the GTO plant in Guildford gave Ferrari the edge they needed. This plant focused on long term R & D and the Marnello plant concentrated on the current design and activities. Both long term and short term strategies were being fulfilled and a synergy was formed. The death of Enzo Ferrari gave rise to a new management team with a different management style. This created some problems/shift within the organisation but it also gave way to benefits, as the saying goes, â€Å"Change is as good as a holiday†. The new management team was able to amalgamat the human resource plan, marketing plan and financial plan to ensure sustainability of the organisation. They recruited the right people to compliment the business and take their business to new heights. The new team helped Schumacher to world titles. In addition Schumacher’s talent as a driver coupled with his motivating skills provided a base for an excellent performing team. Ferrari’s supply chain was critical for the sustainability of their company. Long-term commercial and technological partnerships were set up with Marlbaro and Shell which maximised the benefits of Ferrari’s investments. These partnerships provided the technical and financial support needed. 3. Why were they unable to sustain this success? One of the key reasons that Ferrari was unable to sustain their success was as a result of complacency. The developers at Ferrari lack the foresight to acknowledge that the design of the product i. e the F1racing car. The strategy that was adopted by Team Ferrari focused primarily on the engine that ran the car, this owing largely to the fact that this was the ideology of it’s chairman Enzo Ferrari, this strategy was entrenched in the technical development team. Ferrari believe that by building better faster engines that their cars would remain unbeatable. This strategy was effective however only for a period of time. Other teams had realised that there were other aspects of the cars design that contributed to it’s performance. As result the strategy of these teams shifted from finding the perfect engine to designing the perfect race car that was aerodynamically efficient, who’s chassis were lighter and therefore sought to find an engine that compliment these new designs, this was achieved with the use of the V12 engines which perfectly. Whilst all of these technological developments were taking place in the F1 arena, Ferrari chose to focus on it’s long term strategy which focused on the development of the V6 turbocharged engine. This essentially meant that their drivers were now competing with cars that no longer held a competitive advantage, in fact the cars were now considered inferior. The fundamental flaw in this instance was that Ferrari had ignored the change in trends in the immediate environment and stuck to what they felt worked. The strategy was to exploits their strengths but neglected the opportunities that presented themselves. They had failed to respond to an immediate threat, thus exposing their weaknesses and allowing themselves to retrogress to the extent that Ferrari was no longer considered a threat. This was further compounded by the problems that were being experienced between Audetto and Laude, Ferrari’s strength was derived somewhat from the relationship between Team Boss and Driver and with Audetto not being able to accomplish this, it impacted on the performance of the team. In addition, the heavy reliance on the driver, meant that the team was left at the mercy of it’s driver, this was evident when Laude was unable to compete for six weeks, this allowed the competition to close in on the lead that Ferrari had established. What this showed was Ferrari’s inability to adapt to a change in circumstances. The strategy that it had employed during this time did not include contingencies. What could they have done to sustain their success further? A key consideration for Team Ferrari should have been the technological advancements that were taking place in terms of the design of the vehicle. It was undoubted that Ferrari had the necessary resources at their disposal to have developed a car that other manufacturers would have envied which in fact they did manage to do. However their strategy should have been innovative to have explored a more integrated approach to the design of the car. They should have exploited the opportunity of forming alliances with key design engineers that specialised in the field of aerodynamics as that was a growing trend in the F1 arena. Management should have been more in tune with the immediate environment and had the foresight to have identified the shifting trends and re-strategized to accommodate the trends thereby ensuring that they remained more competitive. Further, the changes in the management team should have been limited to allow for the team to adapt to the technological changes that were taking place around them. The strategy of Ferrari should have focused on fully utilising its strengths to exploit the opportunities that presented themselves thereby addressing the threats imposed by it’s competitors. 4. Conclusion: In order to have remained competitive or in fact dominant Ferrari should have adopted a more entrepreneurial approach to it’s business and seized the opportunities to be innovative to point of being the benchmark in Formula One racing. The strategy should have been influenced more by the technological environment in which it competed as a opposed to the historical goals of a single individual. It should have sought to make it offerings to the F1 world current and innovative, resourced should have been channelled towards an integrated approach to the manufacture of a Formula One car that was both innovative yet extremely competitive, thus ensuring that Ferrari remain at the forefront of innovation and Formula One racing.

Business Ethics Case of Malden Mills Essay - 2321 Words

MGMT – 368 Business Ethics The Case of Malden Mills Introduction On December 11, 1995 a fire burned most of Malden Mills to the ground and put 3,000 people out of work. Most of the 3,000 thought they were out of work permanently. A few employees were with the CEO in the parking lot during the fire and heard him say â€Å"This is not the end.† With these words began a saga that has made Aaron Feuerstein a legend among American leaders and a hero to his employees, (Boulay, Art). Central Facts about the case In the 1980’s Malden Mills had gone bankrupt when the market for the fake fur, (which they produced), dried up. Conversely, Mill’s continued its production of upholstery fabric and developed a new fleece product, Poalartec, and made a†¦show more content†¦But as a member of a family that has done business in Lawrence, Mass. since the earliest years of this century he decided to maintain a precious legacy, the covenant between his family’s business and the community in which it has dwelled, created jobs, and pumped economic health for so many years. Malden Mills is the juxtaposition, of family values and competitive economic strength in a global economy, (Narva, Richard). What distinguishes Aaron Feuerstein and other leaders like him is courage. Feuerstein has the valor to stand by his convictions and take the appropriate actions. If Feuerstein showed courage by committing his wealth and good name in rebuilding Malden Millsâ⠂¬â€he only has done what leaders through the centuries have done. He lead the way, blazed the trail, so that his followers could do the impossible, (Boulay. Art). Deontological moral systems typically stress the reasons why certain actions are performed. Simply following the correct moral rules is often not sufficient; instead, we have to have the correct motivations. Nevertheless, a correct motivation alone is never a justification for an action in a deontological moral system and cannot be used as a basis for describing an action as morally correct. It is also not enough to simply believe that something is the correct duty to follow. Duties and obligations must be determined objectively and absolutely, not subjectively. There is no room in deontological systems of skewedShow MoreRelatedMalden Mills Company: Strategy Analysis2155 Words   |  9 PagesIntroduction The Malden Mills Company is faced with different problems since it was built. 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